CREA-TING helps B2B companies in biotech, pharma, and technical sectors clarify their market position, strengthen demand generation, and build more effective marketing systems.
Support can range from focused advisory work to defined projects and ongoing strategic collaboration. Services are available on an ad-hoc basis, as part of a fixed-scope project, or through an ongoing retainer.
You can also explore fixed-price marketing packages for clearly defined needs.
Strategy & Positioning
Build a stronger foundation for your marketing and make it easier for customers to understand why your company and offering matter.
Marketing Strategy & Roadmaps
Practical marketing strategy and execution planning based on your commercial priorities, target audiences, competitive landscape, and available resources.
Messaging & Positioning
Develop clear positioning and messaging that differentiates your company and helps customers understand the value of your products or services.
Value Proposition Development
Create a coherent customer-facing narrative that can be used consistently across marketing, sales, leadership, and other customer-facing teams.
Competitive Positioning
Review selected competitors and identify opportunities to differentiate your company, offering, messaging, and market approach.
Demand Generation & Customer Journey
Strengthen the path from market awareness to qualified commercial opportunities.
Lead Generation
Develop and improve lead-generation activity across channels such as LinkedIn, email, paid search, and other relevant digital channels.
Customer Journey & Funnel Optimization
Review the customer journey, funnel structure, lead flow, and conversion points to identify gaps and improve customer readiness.
Campaign Review & Optimization
Assess existing marketing activity and identify practical opportunities to improve targeting, messaging, channel use, and performance.
Launches, Websites & Market Activation
Support for companies preparing to launch, reposition, or improve how they present themselves to the market.
Product & Service Launch Planning
Develop a structured launch plan covering positioning, target audiences, channels, communications, timelines, and execution priorities.
Website & Digital Presence Audits
Review website structure, messaging, usability, customer journey, brand relevance, and conversion opportunities, with prioritized recommendations.
Website Transformation Oversight
Lead the strategic side of a website redesign or repositioning project, including messaging, content architecture, customer journey, and coordination with external implementation partners.
Events, Conferences & Webinars
Support marketing around conferences, exhibitions, webinars, and other customer-facing events, including messaging, campaign planning, and supporting content.
Engagement Options
Different projects require different levels of involvement. CREA-TING therefore works across three simple engagement models.
Ad-Hoc Consulting
€125 per hour before tax
Best suited for focused advisory sessions, reviews, problem-solving, and clearly defined short-term support.
Minimum engagement: 1 hour.
Ongoing Collaboration
Agreed according to project details
For companies that need recurring strategic support, regular advisory input, or ongoing marketing guidance.
Scope and monthly commitment are agreed based on your needs.
Fixed-Scope Projects
Defined projects can be quoted at a fixed price where the scope and deliverables are clear.
You can also review fixed-price marketing packages.
Start With a 30-Minute Introductory Call
The first conversation is complimentary and is used to understand your situation, discuss the challenge you are trying to solve, and determine whether CREA-TING is a suitable fit. There is no obligation to proceed.
Daniel Gabor, MSc.
Founder & Marketing Strategy Consultant
daniel.gabor@creatingconsult.com
B2B Marketing Consulting Services