Real examples of strategy, demand generation, digital infrastructure and marketing systems built for complex B2B environments.
CREA-TING combines strategic direction with hands-on implementation across positioning, product marketing, demand generation, websites, campaigns, CRM, customer journeys, events and marketing operations. The examples below are anonymised to protect client confidentiality. They focus on the problems addressed, systems built and practical changes made — not on unsupported claims or invented performance metrics.
Case Studies
Six examples of senior marketing work across strategy, demand generation, digital infrastructure and marketing operations.
From Fragmented Marketing Activity to a Connected Marketing System
Situation: Marketing activity existed across publications, events, webinars, websites, email, social and business development — but operated as separate workstreams with limited coordination.
What I did: Developed a connected marketing operating model linking scientific expertise, content, websites and campaigns with CRM segmentation, customer journeys, engagement tracking and business-development follow-up.
What changed: Marketing increasingly operated as a connected commercial system. Customer engagement could be captured, categorised and used to inform subsequent marketing and business-development activity.
Turning Webinars Into a Repeatable Demand-Generation Engine
Situation: Webinars risked becoming isolated events — promote, run, publish the recording and move on — with little structured follow-through or CRM integration.
What I did: Built a repeatable process covering topic development, speaker coordination, registration pages, source tracking, promotional email, LinkedIn activity, attendee and no-show segmentation, replay distribution, follow-up and analytics.
What changed: Each webinar became a multi-stage campaign with structured activity before, during and after the event. Content, registration data and engagement became reusable rather than disappearing after the live session.
Building Customer Journeys Around High-Value Content
Situation: Strong technical and scientific content existed, but individual publications, pages and campaigns did not create a coherent path toward commercial engagement.
What I did: Designed targeted customer journeys combining audience problems, messaging, supporting evidence, focused campaign pages, gated materials, calls to action, engagement tracking, automated follow-up and business-development handoff.
What changed: Content became part of an intentional sequence rather than a collection of isolated assets. Marketing could use customer behaviour and topic interest to determine what follow-up should happen next.
Turning the Website Into Commercial Infrastructure
Situation: The website needed to do more than provide corporate information. It needed to communicate technical value, support campaigns and create measurable routes toward customer action.
What I did: Worked across website redevelopment, positioning, content architecture, UX, product pages, campaign microsites, gated content, webinar structures, download pathways, CRM integration and external agency coordination. Developed reusable page structures to reduce inconsistency.
What changed: The website increasingly supported three distinct functions: corporate credibility, product and technical evidence, and campaign conversion through focused pages, forms, downloads, webinars and booking pathways.
Building Targeted Paid and Organic Demand Generation
Situation: Organic publishing alone provided limited control over who received important product and campaign messages across long, complex buying cycles.
What I did: Supported development of targeted distribution using defined audiences, target-company lists, LinkedIn advertising, short-form video, focused landing pages, campaign measurement, CRM cross-checking and retargeting concepts — accounting for long B2B buying cycles and repeated touchpoints.
What changed: Marketing moved toward more deliberate audience selection, campaign-specific landing experiences and better connection between channel activity and identifiable customer interest.
Making Marketing More Repeatable and Transferable
Situation: A growing marketing function can become dependent on individual knowledge, duplicated effort and inconsistent processes — limiting delegation and strategic oversight.
What I did: Developed reusable structures including campaign formats, content templates, webinar checklists, website frameworks, email sequences, CRM segments, customer-journey structures, event processes and onboarding resources. Transferred execution to team members while retaining strategic review.
What changed: Repeated work followed established systems rather than being recreated from scratch. Marketing became easier to delegate, onboard and manage while maintaining strategic and quality oversight.
Areas of Work
Senior consulting and hands-on delivery across the full B2B marketing mix — from strategy and positioning to execution, operations and team development.
Strategy
- Marketing strategy
- Product marketing
- Positioning and messaging
- Go-to-market planning
- Fractional marketing leadership
Demand Generation
- Campaign strategy
- Paid campaigns
- Webinars
- Events and conferences
- Sales enablement
Digital Infrastructure
- Website strategy
- Microsites and landing pages
- Content systems
- CRM and marketing automation
- Customer journeys
Operations
- Marketing operations
- Team enablement
- Process design
- Quality control
- Agency management
Have a Similar Marketing Challenge?
CREA-TING provides focused project support, ongoing strategic advisory and senior marketing consulting for B2B companies that need clearer priorities, stronger marketing systems or experienced outside guidance.
Whether you are building demand generation from a standing start, restructuring a fragmented marketing function, or need a senior hand across a specific campaign or website project — the first 30-minute conversation is complimentary.
About the Founder
Daniel Gabor, MSc.
Daniel is a strategic marketer with a background in leading and shaping marketing functions in complex B2B environments. His experience spans end-to-end marketing leadership, go-to-market development, digital demand generation, product launches, cross-functional alignment, and managing a full corporate website transformation.
He built and refined his marketing toolkit through hands-on work with scientific, commercial, and executive teams in the biotech sector—his work impacting top global pharmaceutical stakeholders and supporting high-value B2B offerings. His academic foundation includes an MSc in Marketing Communication and Brand Management.
In 2025, Daniel founded CREA-TING as a dedicated consultancy to apply this combined strategic, analytical, and cross-disciplinary expertise to a broader set of B2B companies. The firm enables clients to access structured senior-level marketing guidance without agency overhead.
Client Work & Case Studies