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Strategic B2B Marketing for Complex Products and Markets

CREA-TING helps B2B companies clarify their positioning, strengthen demand generation, and build marketing systems that connect strategy with commercial activity.

Senior, hands-on support across marketing strategy, product marketing, campaigns, websites, customer journeys, CRM, and marketing operations.

Marketing That Connects the Pieces

A lot of B2B marketing activity happens in isolation: the website, campaigns, content, events, CRM and sales follow-up are managed as separate tasks. CREA-TING focuses on connecting them.

The objective is to turn commercial priorities into clear positioning, useful customer-facing activity, measurable engagement, and practical follow-up.

Strategy & Positioning

Define priorities, target audiences, positioning, messaging, and a practical roadmap for reaching the market.

Demand Generation & Customer Journeys

Develop campaigns, lead-generation activity, customer journeys, and conversion paths that move relevant audiences toward commercial engagement.

Websites, Campaigns & Market Activation

Improve websites, launches, events, webinars, and campaign infrastructure so marketing activity has a clear purpose and next step.

Marketing Advisory & Leadership

Provide experienced outside guidance, strategic oversight, and support for internal teams without requiring a full-time senior marketing hire.

Built From Hands-On B2B Marketing Experience

CREA-TING is built on hands-on experience across strategy, product marketing, demand generation, website transformation, campaigns, webinars, CRM, customer journeys, marketing operations, and team leadership.

A significant part of this work has been carried out in complex scientific and technical B2B environments, where specialist products, long buying cycles, and multiple stakeholders require more than generic marketing execution.

Connected Marketing Systems

Connecting content, campaigns, websites, CRM, customer journeys, and business-development follow-up rather than treating them as isolated activities.

Demand Generation & Digital Infrastructure

Building structured webinar programmes, targeted campaigns, microsites, landing experiences, and measurable customer journeys.

Marketing Operations & Leadership

Creating roadmaps, repeatable processes, templates, team structures, and strategic oversight that make marketing easier to execute and scale.

Flexible Ways to Work Together

Simple, transparent engagement models — choose what fits your current needs.

Ad Hoc Consulting

€125/hour before tax. For focused advisory, reviews, problem-solving, or clearly defined short-term support.

Ongoing Advisory

From €750/month before tax. For recurring strategic input, priority-setting, and ongoing marketing guidance.

Fixed-Price Projects

Defined packages and custom fixed-scope projects for clearly specified marketing needs.

About CREA-TING

CREA-TING is an independent B2B marketing consultancy founded by Daniel Gabor, MSc.

Daniel's experience spans marketing strategy, product marketing, positioning, demand generation, digital campaigns, customer journeys, marketing operations, and team leadership, with significant experience in complex scientific and technical environments.

CREA-TING is based in Tallinn, Estonia, and works with B2B companies requiring experienced strategic marketing support without the structure of a traditional agency.


Daniel Gabor, MSc.
Founder & Marketing Strategy Consultant
daniel.gabor@creatingconsult.com

Have a Marketing Challenge to Solve?

The first 30-minute conversation is complimentary.

Use it to discuss what you are trying to achieve, where marketing is currently getting stuck, and whether CREA-TING can provide useful support.

There is no obligation to proceed.